Digital and Creative

How to become a Social Media Manager

Updated · LKOJobs

Runs the social media accounts of a business, institute or public figure.

What does a Social Media Manager do?

  • Plan a content calendar
  • Write captions and coordinate designs and reels
  • Reply to comments and messages
  • Track growth and run paid promotions

What to study

  • Any graduation; marketing or mass communication helps
  • Short social media and advertising courses

Skills you need

  • Writing
  • Basic design (Canva)
  • Platform knowledge
  • Analytics
  • Customer handling
  • Planning

How to start

  1. Manage a page for a local shop, coaching or NGO
  2. Record the before and after numbers
  3. Apply for social media executive roles

Jobs open now

See current Social Media Manager jobs in Uttar Pradesh on LKOJobs, or make your free CV for this role.

Course rules, fees and demand change. Check the official website of the institute, council or regulator before you take admission.

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FAQ

Frequently asked questions

What is the difference between a content creator and a social media manager?

A creator builds their own audience. A social media manager builds the audience of an employer or client.